Projects
These are the most significant and exciting projects I was leading across different marketing teams and industries
Go-To-Market Strategy for New Product Launch
Sumify, a digital-only bank, sought to launch its new product offering—a premium account, Sumify Xtra—to drive customer acquisition and establish itself as a leader in the competitive neobanking market.
​
The project focused on product differentiation and a targeted go-to-market strategy to achieve 80,000 new accounts within three months.
Integrated Digital Marketing Strategy
EcoGlam, a sustainable fashion startup, sought to enhance brand awareness, increase customer engagement, and drive sales.
​
To achieve set targets, I created an integrated digital marketing strategy focused on affordability, transparency, and ethical fashion to align with the brand's core mission and stand out in a competitive market.
Brand Message and Marketing Strategy
PEP is a specialist in low-carbon energy helping carbon-intensive industries transition to sustainable and low-cost energy.
​We helped PEP to redefine its brand message and strengthen brand positioning thought PR and marketing tactics.
​
.png)
PR & Marketing Strategy,
Brand Awareness
equiwatt is a free and easy-to-use app that incentivises consumers to save energy during periods of peak demand.
At Resonates we helped equiwatt to simplify its key messages, raise its profile in the press, drive app registrations and engagement
equiwatt: https://www.equiwatt.com/
Brand Messaging, Website Redevelopment & Web Content Update
Tetronics is a leading environmental technology company with over 60 years’ of global experience delivering clean plasma technology.
Serving an external marketing team, at Resonates we helped reposition Tetronics from its historical waste recovery focus to a wider cleantech company with net zero solutions for multiple applications.
​
Tetronics: https://tetronics.com/
LinkedIn Marketing & Content Creation
Smart Component Technologies (SCT) is a specialist manufacturer of AI-based solutions for predictive and preventative maintenance in sectors where safety and performance are critical.
Our team at Resonates helped SCT to communicate effectively its USP and increase brand awareness through leadership content across multiple channels.
​
Email Marketing, Social Media Marketing & Online Events
Qutis is a privately-owned, small group of medical aesthetic skin clinics in the UK.
Working closely with our marketing team at the Nick Eagle Agency, we helped Qutis with establishing and maintaining an online presence and continuous lead generation via successful virtual events and nurturing email campaigns.
Qutis Clinics: https://www.qutisclinics.co.uk/
Email Marketing, Social Media Marketing & Paid Advertising
Dyaco is a global sports equipment manufacturer and supplier of the biggest sporting brands worldwide.
Dyaco has 3 divisions - Commercial, Medical and Retail.
Leading a team at Nick Eagle agency, we were an external marketing department for each of them.
UK branches for Commercial and Retail, and global - for Medical.
Dyaco Commercial: https://www.dyaco.co.uk/
Dyaco Retail: https://www.dyacofitness.co.uk/
Dyaco Medical: https://medical.dyaco.com/
Email Marketing, Blog Development & Web Maintenance,
Social Media Marketing
Ali'i Resorts is a full-service vacation rental company based in Maui, Hawaii, creating authentic travel experiences. Having worked with passionate company owners and a sales team, it was a pleasure being a dedicated marketing team for this Client.
Leading a marketing team at iLuka Media agency we helped Ali'i Resorts with their blog development, website support & maintenance, nurturing and growing their significant email database, shaping digital presence with copy and graphics on social channels, and of course, generating leads via paid advertising end email marketing.
​
Ali'i Resorts: https://aliiresorts.com/
Web Development, Blog &
Social Media Marketing
Premier Senior Living Group and The Bridge Care Suites are both assisted living companies based across the US. Both companies needed their websites to be revamped with ongoing maintenance and further marketing strategy to increase brand awareness.
Premier Senior Living Group: https://www.pslgroupllc.com/
The Bridge Care Suites: https://bridgecaresuites.com/
Blog Development
The New England Inns & Resorts Association represents over 300 New England resorts, inns, bed and breakfasts, hotels, and motor inns.
​
NEIRA came to iLuka Media Agency as they needed a long-term strategy for generating website traffic and promoting association members.
​
We conducted extensive SEO research, developed a strategy and executed everything from content creation to the content set up on the website.
​
New England Inns & Resorts: https://www.newenglandinnsandresorts.com/
